Volker Hirsch has posted a great article and some comments on his blog about Blyk, the ad-funded MVNO. I think it’s vital for all of us to read that.

I agree with Volker, my opinion also is it is highly unlikely for it to be a massive success, but I can see Blyk optimising to the latest business models (better prices of advertising), trends (UGC, ad-funded games), and connecting these business models for achieving a higher ARPU. Well, I guess we will see.

Blyk Mobile Operator key facts:

  • Targetted at 16 - 24 year-olds
  • Membership by invitation only
  • Around 30,000 customers
  • 117 Advertisers
  • CPM price $ 310

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