Recent News

Next week is EuroMobileMedia in Budapest

Posted by Jan Rezab on May 25th, 2008

Next week on Wednesday and Thursday (28th - 29th May 2008) there is the Central European Mobile Media conference organized by Aspiro, this year in Budapest. I was asked one a couple weeks ago to moderate this show, and I happily said yes to the thrown glove. The event is started with the great speaker John Strand, who I believe will be an ice-breaker for the start of the event, and then the discussions following.... Read full article

Business models in mobile services

Posted by Jan Rezab on May 25th, 2008

What do I mean by business models in mobile services? Well really the income source and type that a service provider gets for providing his service (WAP or On device portal type of service). There are a lot of business models like this - some more favored, some less. Recently, the market is going through a change of business models, going out of fixed payments, and into revenue share deals.... Read full article

Illegal mobile games - threat the mobile industry is still not well aware of

Posted by Jan Rezab on May 15th, 2008

Earlier this year, I talked to many mobile game publishers and was trying to convince them on activity regarding the mobile game industry not being well aware of illegal mobile game downloads. I stated clearly that this is an issue that has to be taken care of.... Read full article

Unbranded mobile games too close to branded

Posted by Jan Rezab on May 15th, 2008

Last week I wrote an article about Mobile Games - Using brands that aren’t brands. The article had quite a few reactions, and there was more then that to write about - so I decided to write another article. This time not about using brands that aren’t brands, but getting close to them. This means you make something really close to the original brand that people can associate with the actual game.... Read full article

Blog pilot succesful - thanks!

Posted by Jan Rezab on May 14th, 2008

I have started writing this blog because I would like to inform people from the mobile entertainment and services industry about how I see things. It turned out to be great writing for everyone, people have been very supportive and writing great feedback to the article. Thank a lot!... Read full article

Mobile Games - Using brands that aren’t brands

Posted by Jan Rezab on May 12th, 2008

Some companies have to pay huge license fees to be able to mobilize games for brands like Iron Man, Tom Clancy, Spiderman, Guitar Hero, Rayman, and more, but some simply just don’t and use an easiy option - use public domain (check wiki definition). There are brands in the world, that are public domain and just don’t require the brand ownership, and the $100,000 - $1 mil. in the bank for just that.... Read full article

WAP versus Mobile applications

Posted by Jan Rezab on May 10th, 2008

... Read full article

Mobile Game Advertising - How real is it?

Posted by Jan Rezab on May 9th, 2008

Ad-funded mobile game advertising, in-game mobile advertising, ad-wrapped mobile games, branded mobile games, mobile advergaming - all are terms to say the same thing - brands want to be in mobile games. But is this really so?... Read full article

Screen Digest Mobile TV report opponency

Posted by Jan Rezab on May 6th, 2008

Screen Digest has published a report in the last couple weeks regarding the mobile advertising market and it’s future. I was quite surprised by the report and even by comments and qoutes made for it in the games industry for example, and made by the author David MacQueen.... Read full article

RDA - Remote Device Access to mobile

Posted by Jan Rezab on May 1st, 2008

Remote Device Access, ergo a connection to a mobile phonehandset from a different location (like Remote Desktop with PC’s) - usually for development purposes. You plug a mobile phone into an output (usually graphical), and input (keys), and you can use this device to test for a long distance.... Read full article

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