Earlier this year, I talked to many mobile game publishers and was trying to convince them on activity regarding the mobile game industry not being well aware of illegal mobile game downloads. I stated clearly that this is an issue that has to be taken care of.

Let us tell each other openly and honestly: Can we ignore ~90% of all games being downloaded illegally? How did I get to that number? Germany has hundreds of thousands game downloads per month. How many illegal games do you think there are? I would assume millions! Czech Republic - slightly over 200,000 paid game downloads each month, and around 900,000 of them downloaded illegally (the idiots do put up counters on the site).

Up to last month, the most visited site PiratesXXL had 10,000 daily unique visitors (300k per month, each one downloading several games - 2, 3, maybe even 5 - and they resend it - oh they do!). Just form this site we could count the 900k, so it probably IS more.

It IS a problem. In addition, more and more people learn how to download the mobile games for free. It’s even getting simpler - just type in whatever game name and add “.jar” behind it, you get the game

How do we not solve it?

  • Sitting down and doing nothing

So how do we solve it? Lets get inspired by the MP3 industry.

  • Close them down - sew them, talk to them, convince them, but simply somehow close them down
  • Google Indexes are quick, but be quicker - Google Bots detect robots quite quickly index new games, we have to be quick in deleting them, so the sites that are indexed can’t be found
  • Index your files higher - start optimising sites around our mobile games with “.jar” names. Lets have them indexed as people that would be looking for them for free.
  • Games - Name “empty” games your game names, and put them out on the warez sites, have people confused and have them lower the quality

Who can understand how best to do this?

Well of course people that know both SEO and SEM optimisations, and that as well know the mobile games market, and the users that search for games. This can also be done quite cheap - a couple people really focused on a few key markets, and destroying the games there. Pay special attention to Russian, Slovak, Polish, and of course Czech servers.

I believe that if companies stick together on this one, we can do it!

Tags: , ,