During last week I’ve been to the lovely Budapest to participate on the Euro Mobile Media conference. It turned out to be a data breath giving event, with lots of great participants coming from all around the market.

To be specific on presentations:

Day 1

  • John Strand opened the session with one of his great presentations, giving a great understanding, overview, and thought from the world of mobile. John also mentioned to wake up, that ad-funded only things wont work (btw: for reference, read my article on ad-funded games).
  • Patrick Mörk from Glu then followed up and showed the path in which to succeed in mobile games, which was a great presentation to hear and see. Definately looking forward to maybe making a little article with Patrick about that
  • Pierre Roulph from Streamezzo gave an overview of the mobile applications market and how On Device Portals will make a difference. If you are interested in the topic, read my article on Wap vs. ODP
  • After lunch, Marton Lonkai from Pannon gave a presentation on mobile tickets, and then Wenche Nag from Telenor on Mobile Music
  • Ervan Pouliquen from Microsoft then gave a presentation on what Microsoft does in MSN Mobile, great to see, including the marketing examples. For example, the MSN mobile actually markets itself with partners on some markets - in Turkey they did a co-marketing campaign with Turkcell and 1 million people started using it.
  • Jens Dissman from HandsOn Mobile gave a great presentation on communities and UGC, and then he ended up with an example that Handson just started providing, YATTA Mobile
  • The day ended with Martin Sutherlands (Vantrix) presentation about mobile TV, and Sergio Cocco’s research in mobile
  • Day 1 ended with a nice dinner and many people joining on a coffee downtown Budapest

Day 2

  • Ola Svartberg from Rubberduck opened the Thursday with a presentation on their mobile TV technologies
  • Herbert Mittermayr on the other hand explained what Alcatel-Lucent does in building DVB-H networks
  • Andreas Mac Mahon from Accumulate then explained about their mobile games platform - a little wrapper that helps other companies bill their mobile content, lock / unlock it, and make it pay per subscription. Too bad we didn’t get to see a demo here, but I got to saw it after the presentation, and have to say I was very impressed by the technology
  • Poupak Modirassari from Netsize explained how Netsize can help the mobile industry and your products
  • Johan Nordquist from Aspiro gave a refreshing presentation on mobile content and how Aspiro does deck placement. Fabulous examples of day to day deck management. Never seen in a presentation previously = great job!
  • Petr Litos from Nostromo gave a presentation on his view on brands. I couldn’t agree more with him on all of the points he made on brands in the mobile space, and Nostromo as the biggest company doing many brands in the CEE knows a lot about it!
  • The day was closed by Marius Müller-Minde from Medio Systems with his presentation on mobile search and answers you can get from the mobile web, together with Alexander Trommen from Minick, the presentation I was waiting for all of the two days, was a great data giving presentation and overview of the mobile services and mobile advertising market.

Presentations to download will follow in the next days, I will be sure to post a nice link in the here. To conclude - very enthusiastic conference, giving people views on mobile, that they might have not seen before, and hopefully helping them to organize their thoughts about mobile, and where it’s heading.

I hope all that were here enjoyed the event.

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