iPhone to sell 5 mil. by end of 2008 - But what next?
Uncategorized September 24th, 2008
According to Techtree [link], Apple is supposed to sell 5 mln. iPhone and iPhone 3G devices totally worldwide by end of Q4 2008.
Let’s stop a little and see - how much is really 5 million devices in the grand scale of things?
There is a total of 3 billion handsets worldwide, and Nokia leads, with about 1 billion handsets sold worldwide (37% market share). On the grand scale of things, this gives iPhone a 0,16% market share worldwide.
What is to come next? Well if iPhone sells 5 - 10 million devices every year, they will in 3 years have a 1% marketshare globally, which is impressive for just one series of handsets, but in that time other manufacturers will copy, and copy well.
Just for comparison: There are 200 million Symbian devices (source)
Tags: iphone, nokia symbian, symbian
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September 24th, 2008 at 2:23 pm
The biggest value the iPhone brings to the picture is not the 5M it will sell (too small on the grand scale of the smartphone market and non scalable without a platform play) but the education it does for the masses about doing more with a phone than just talk. Indeed, all their marketing and using their brand is helping educate the consumer market to the value of smartphones, effectively giving a boost to the past efforts of Symbian, Windows Mobile and RIM in the business segment. Consumers might buy their first smartphone with the iPhone, but chances are that, by the time they get their second smartphone, 6 to 9 months from now, they will be much better educated about what they want (vs. the brand value they bought). At that point, it will up to Nokia, HTC, Samsung, Eten, RIM, Asus, Moto, HP, LG, and so on to show that they (think they) know better than Apple (a newcomer in that market, unlikey to have a new phone within 12 months) what smartphones are supposed to be like (keyboards, mobile email, MS Word, SMS, UMTS,…). And by then, you can bet the different OEM will have learnt from Apple on the design and usability.
Apple is therefore growing the market for everybody.