Facebook logoWhile everyone else in mobile is hopefully having a great last 2 days in Barcelona, I’ve been swamped in a lot of work, but also thinking - and I decided to start a series of articles, called “WHAT IF”… As a person very much enjoying things like strategies, synergies, and other things, this is something I will very much enjoy, and when these things actually happen, I can point back to these articles.

So what if - Facebook merged with Nokia?

  • From your mobile phone, you could immediately search your friends from Facebook - directly from your mobile home screen
  • Your address book would merge with Facebook friends, thus also splitting to: People I know, and Friends I am connected with
  • You could see the newsfeeds of people directly from the address book, contact them, send them a message, without even knowing their contact details
  • Facebook could actually start making some money and be a special pre-paid service with the operators for a special price
  • Facebook would be the biggest revenue driving service in the mobile industry - and Facebook mobile would start making more money than the internet Facebook version
  • You could message people you don’t have in friends, just find them and send them a message
  • Facebook policies would change - privacy would become even a bigger topic
  • Facebook API for mobile applications would actually make sense, and people would develop for it!
  • “Nokibook” could create a completelly new business model for third party developers for launching applications - could be directly linked to operators
  • Multiplayer mobile games would really kick-off
  • Facebook would stop being perceived as “Facebook” - it would just be a general phone feature everyone would use
  • One for the operators :) - SMS would probably die in a few years…
  • On Facebook, you would have your mobile contacts - and could contact them as you could with your mobile phone
  • Changing your phone would never be easier - you throw out your old phone, and the new phone appears with PICTURES (facebook galeries), CONTACTS (friends and people you know), MESSAGES (Facebook messages), EMAIL (Nokia e-mail)
  • The new OVI Application Store would merge with Facebook Applications
  • 3 years after the transaction, Facebook would see 350 million people using the Facebook on mobile devices
  • Pictures and videos you take would get directly uploaded to Facebook - making Facebook and Nokia a big competitor to services like YouTube

And of course, last but not least, Nokia’s slogan Connecting people would  start making even more sense.

And what is your view? What if Facebook merged with Nokia?

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