I created an overview, possibly for those not watching every day, on what has happened in the past months on the mobile web and mobile advertising market. Some interesting things going on, especially the m:metrics acquisition. Please read below.... Read full article

Back in 2002, when I was running a company that had a really cool WAP portal with free and paid content with over 10,000 unique people per day, I remember there was no mobile advertising at all.... Read full article

What do I mean by business models in mobile services? Well really the income source and type that a service provider gets for providing his service (WAP or On device portal type of service). There are a lot of business models like this - some more favored, some less. Recently, the market is going through a change of business models, going out of fixed payments, and into revenue share deals.... Read full article

Ad-funded mobile game advertising, in-game mobile advertising, ad-wrapped mobile games, branded mobile games, mobile advergaming - all are terms to say the same thing - brands want to be in mobile games. But is this really so?... Read full article

Screen Digest has published a report in the last couple weeks regarding the mobile advertising market and it’s future. I was quite surprised by the report and even by comments and qoutes made for it in the games industry for example, and made by the author David MacQueen.... Read full article

Today I got my hands on either a big mistake, or a big joke, from two different sources. According to m:metrics, which I have a strong respect, these are monthly statistics for mobile ad requests in Europe for March 2008: ... Read full article

Volker Hirsch has posted a great article and some comments on his blog about Blyk, the ad-funded MVNO. I think it’s vital for all of us to read that.... Read full article